Moving to Richmond, part 2

So it happened, I moved. Quite an uneventful occurrence other than I cried like a baby the whole time. I swear the movers think I am insane, not just for the years, but for many other reasons, one of which is the task I gave them of moving not one, not two, but about ten 30 ft plants.

The first night at the new homestead, we are introduced to one of our neighbors, let’s just call him Jed. Well Jed comes to the door and asks how the move was, blah blah blah, and then continues to ask us where we are from (yes, I know that is not proper English but, that was the question)…”where y’all from?” Uh, well we lived in North Carolina for 15 years, but originally from Pennsylvania. “oh, you are Yankees then huh?”…he mumbles with a disgusted look on his face. “well, sir I guess so”. He continued on about the civil war and how this is the south and a battle occurred right on this piece of property. “we are still proud of where we live and what we stand for”…ok, ok, we get it…your still living in the past. Hello, the north won…it’s over, accept it and move on!

“So, are you hunters?” he then asks. Me, a vegan, and my significant other, a vegetarian…hunters? Uh, nooooooo. “cause there is great hunting throughout these woods, lots of deer…”. So I have to ask, “sooooo if I am just taking the dogs for a walk in the woods, do I have to be afraid that I will be shot?”. He ponders this question…”well, probably not, but I would wear orange just to be sure!”. Great…great to know!

Congratulations, not only did I move from the beach, but I moved to a hunting compound stuck in the civil war era! Yee-haw. Welcome.

Moving to Richmond, va

What? What? Is it really true? Am I moving to Richmond? The answer is yes, unfortunately so.

Yes, I know I should have a better attitude, and I know that I need to look at it as an opportunity…but to leave the beach, leave the morning coffee overlooking the water…it is tough to imagine Richmond being anything like the kind.

The packing is beginning, the boxes are arriving…oh help me!

So we get to the reason this is occurring, the reason my life is turning upside down…a job for my significant other. All this for $. Is it worth it? Is it really what life is about? Things that should have been discovered before the decision was made. It just didn’t seem real then. Now however it is super duper in-check all in your face reality!!! Oh my!

Why Twitter?

A friend of mine recently asked, “why should I be on Twitter, I have a Facebook account?”  After I explained the different reasons, I opened up my e-mail and Voila…a huge discussion about this very subject was being discussed in one of my LinkedIn Groups.  It is also all over YouTube.  How timely!

It seems as though many people do not understand the value of a 140 character “Tweet”  the first time they see Twitter.  They do not see the value in the immediacy of interaction and the wide reach of information available in terms of education and resources within and industry or subject. Twitter wining in social media marketing

An article by Eunju Lie, “When It Comes To Marketing, Twitter Destroys Facebook”, there are 165 million registered users and 100 million tweets sent a day.  Businesses see the value in:

  • Effectively sharing updated videos on their Twitter profiles, instead of just repeatedly tweeting messages.
  • Marketing to a more sophisticated audience in terms of using technology and social media.
  • Being easy to use on third-party applications through features such as scheduled tweets and searches.

Twitter is well-poised for 2011.  According to Sysomos, 2010 was a good year for Twitter, and not merely because the company announced  it has secured another huge round of funding. The microblogging platform has grown by over 100 million users this year and expanded its staff from 130 to 350 people.

So, back to my friend, I recommended she take another look to understand the potential of this tool.  And, what do you know, she has already tweeted twenty times today!

…for her future reference:

Ditch the Pitch in Social Media

Marketing has changed in the past few years.  The principles that I was taught in both undergraduate and graduate school have shifted, specifically in regard to customer interaction.

Out is the interruption-based model where marketers tried to intercept the customer and “catch” them with an attention-grabbing message.  The new model stresses the need for the engagement of the customer, created by forming long-term relationships and exchanging useful, meaningful information.

More

8 Reasons Why I Love “What the F**K is Social Media?”

I love, love, love the presentation by Marta Kagan,”What the F**k is Social Media?”, for many reasons.

More

The Long Tail Is Here to Stay

Hooray for the Long-Tail!

This savvy method of offering niche products to the masses has taken control of not only the entertainment industry, but of a larger portion of the entire consumer retail market.

As several online retailers have realized the potential of catering to the non-mega brand market, more and more online stores are following suit.   By not having to use shelf space or carry large amounts of inventory, retailers have found that there are benefits to offering more than mass-market items.  More

Why do you need a Social Media Manager?

Good question…

Krysty Petrucci’s blog post, “5 Reasons You Need A Social Media Manager” was pretty convincing.

Even if you don’t coWhich tool is right for my company?unt the time involved in social media, the strategic planning and the social plan integration, you need a social media manager. And don’t even mention the constant change (we’re talking speed of light) in social tools used…you need a social media manager!

The advice is to focus on your expertise in your company and let social media professionals help you grow your business through proper strategy and planning.

The bottom line is Time=Money.

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