Why Twitter?

A friend of mine recently asked, “why should I be on Twitter, I have a Facebook account?”  After I explained the different reasons, I opened up my e-mail and Voila…a huge discussion about this very subject was being discussed in one of my LinkedIn Groups.  It is also all over YouTube.  How timely!

It seems as though many people do not understand the value of a 140 character “Tweet”  the first time they see Twitter.  They do not see the value in the immediacy of interaction and the wide reach of information available in terms of education and resources within and industry or subject. Twitter wining in social media marketing

An article by Eunju Lie, “When It Comes To Marketing, Twitter Destroys Facebook”, there are 165 million registered users and 100 million tweets sent a day.  Businesses see the value in:

  • Effectively sharing updated videos on their Twitter profiles, instead of just repeatedly tweeting messages.
  • Marketing to a more sophisticated audience in terms of using technology and social media.
  • Being easy to use on third-party applications through features such as scheduled tweets and searches.

Twitter is well-poised for 2011.  According to Sysomos, 2010 was a good year for Twitter, and not merely because the company announced  it has secured another huge round of funding. The microblogging platform has grown by over 100 million users this year and expanded its staff from 130 to 350 people.

So, back to my friend, I recommended she take another look to understand the potential of this tool.  And, what do you know, she has already tweeted twenty times today!

…for her future reference: